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Concept for Life Dog Food & Treats

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Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

1 - 24 of 35 products
1 - 24 of 35 products
1 - 24 of 35 products
Concept for Life Economy Packs

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Concept for Life Economy Packs

Rating: 5/5(43)
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High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-5 working days
23 Varieties from
 €19.99
Labrador Sterilised (2 x 12kg)
individually priced €102.98
Now €99.99
€4.17 / kg
€94.99
Labrador Retriever Adult (2 x 12kg)
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29
Golden Retriever Adult (2 x 12kg)
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29
Boxer Adult (2 x 12kg)
individually priced €102.98
Now €99.99
€4.17 / kg
€94.99
German Shepherd Adult (2 x 12kg)
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29
Concept for Life Large Senior

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Concept for Life Large Senior

Rating: 5/5(22)
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High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 1-5 working days
4 Varieties from
 €7.49
1.5kg
Was €8.99
Now €7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
Was €50.99
Now €48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29

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Concept for Life Prebiotic Dog Snack - Chicken

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Concept for Life Prebiotic Dog Snack - Chicken

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Grain-free dog snacks, with easy-to-digest chicken and prebiotics to support balanced intestinal flora. Perfect for dogs with nutritional sensitivities with only one source of protein.

Delivery in 1-5 working days
2 Varieties from
 €5.49
80g
€5.49
€68.63 / kg
€5.22
Saver Pack: 3 x 80g
individually priced €16.47
Now €14.49
€60.38 / kg
€13.77
Concept for Life Medium Junior

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Concept for Life Medium Junior

Rating: 5/5(17)
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Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 1-5 working days
5 Varieties from
 €7.49
1.5kg
Was €8.99
Now €7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
Was €48.99
Now €47.49
€3.96 / kg
€45.12
12kg + 1.5kg Free!
€48.99
€3.63 / kg
Economy Pack: 2 x 12kg
individually priced €94.98
Now €91.99
€3.83 / kg
€87.39
1.5kg Concept for Life Dry Dog Food - Special Price! *

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Special Price!

1.5kg Concept for Life Dry Dog Food - Special Price! *new

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Special Price!

Now when you buy selected 1.5kg bag of Concept for Life dry dog food, which provides your dog with tailored nutrition, you'll get it for a special price!

Delivery in 1-5 working days
4 Varieties from
 €6.69
Medium Junior (1.5kg)
Was €7.49
Now €6.69
€4.46 / kg
Mini Junior (1.5kg)
Was €8.49
Now €7.59
€5.06 / kg
X-Large Junior (1.5kg)
Was €7.49
Now €6.69
€4.46 / kg
Large Junior (1.5kg)
Was €7.49
Now €6.69
€4.46 / kg
Concept for Life Insect Snack Saver Pack 3 x 100g

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Concept for Life Insect Snack Saver Pack 3 x 100g

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Mono-protein dog snacks made with insects. Tasty grain-free snacks with a low allergy potential and just one source of animal protein - ideal for dogs with sensitive digestions. Stock up now!

Delivery in 1-5 working days
2 Varieties from
 €10.49
Sweet Potato
individually priced €11.97
Now €10.49
€34.97 / kg
€9.97
Carrot
individually priced €11.97
Now €10.49
€34.97 / kg
€9.97
Concept for Life X-Large Junior

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Concept for Life X-Large Junior

Rating: 4/5(14)
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Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 1-5 working days
4 Varieties from
 €7.49
1.5kg
Was €8.99
Now €7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
Was €50.99
Now €46.49
€3.87 / kg
€44.17
Economy Pack: 2 x 12kg
individually priced €92.98
Now €89.99
€3.75 / kg
€85.49
Concept for Life Insect Snack with Sweet Potatoes

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Concept for Life Insect Snack with Sweet Potatoes

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Mono-protein dogs snacks with a low allergy potential. These single protein, grain-free snacks are made with mealworms, crickets and sweet potatoes so they are ideal for nutritionally sensitive dogs.

Delivery in 1-5 working days
2 Varieties from
 €3.99
100g
€3.99
€39.90 / kg
€3.79
Saver Pack: 3 x 100g
individually priced €11.97
Now €10.49
€104.90 / kg
€9.97
Concept for Life Medium Light

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Concept for Life Medium Light

Rating: 5/5(9)
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High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content to promote lean muscles.

Delivery in 1-5 working days
2 Varieties from
 €53.49
12kg
Was €54.99
Now €53.49
€4.46 / kg
€50.82
Economy Pack: 2 x 12kg
individually priced €106.98
Now €102.99
€4.29 / kg
€97.84
Concept for Life Salmon Oil

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Concept for Life Salmon Oil

Rating: 5/5(2)
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Cold-pressed salmon oil for dogs and cats is a supplementary food, rich in omega 3 & 6 fatty acids to support shiny fur and supple skin. 100% natural from fresh Scottish salmon. Easy pump dispenser.

Delivery in 1-5 working days
2 Varieties from
 €8.99
1000ml
€17.49
€17.49 / l
€16.62
250ml

Sold out

€8.99
€35.96 / l
€8.54
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Concept for Life German Shepherd Adultzooplus choice

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Concept for Life German Shepherd Adult

Rating: 5/5(12)
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Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 1-5 working days
4 Varieties from
 €8.49
1.5kg
Was €10.49
Now €8.49
€5.66 / kg
€8.07
6kg
individually priced €33.96
Now €31.99
€5.33 / kg
€30.39
12kg
Was €54.99
Now €48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29
Concept for Life Large Adultzooplus choice

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Concept for Life Large Adult

Rating: 5/5(27)
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High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 1-5 working days
5 Varieties from
 €7.49
1.5kg
Was €8.99
Now €7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
Was €47.99
Now €47.49
€3.96 / kg
€45.12
12kg + 1.5kg Free!
€47.99
€3.55 / kg
Economy Pack: 2 x 12kg
individually priced €94.98
Now €91.99
€3.83 / kg
€87.39
Concept for Life Golden Retriever Adultzooplus choice

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Concept for Life Golden Retriever Adult

Rating: 5/5(17)
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Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-5 working days
3 Varieties from
 €8.49
1.5kg
Was €10.49
Now €8.49
€5.66 / kg
€8.07
12kg
Was €54.99
Now €48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29
Concept for Life Mini Adultzooplus choice

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Concept for Life Mini Adult

Rating: 5/5(22)
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Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 1-5 working days
3 Varieties from
 €7.49
1.5kg
Was €8.99
Now €7.49
€4.99 / kg
€7.12
4kg
Was €16.99
Now €16.49
€4.12 / kg
€15.67
Economy Pack: 2 x 4kg
individually priced €32.98
Now €30.99
€3.87 / kg
€29.44
Concept for Life Large Sensitivezooplus choice

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Concept for Life Large Sensitive

Rating: 5/5(16)
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High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
4 Varieties from
 €8.49
1.5kg
Was €8.99
Now €8.49
€5.66 / kg
€8.07
6kg
individually priced €33.96
Now €31.99
€5.33 / kg
€30.39
12kg
Was €58.99
Now €53.49
€4.46 / kg
€50.82
Economy Pack: 2 x 12kg
individually priced €106.98
Now €102.99
€4.29 / kg
€97.84
Concept for Life Medium Adultzooplus choice

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Concept for Life Medium Adult

Rating: 5/5(12)
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Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 1-5 working days
4 Varieties from
 €7.49
12kg
Was €45.99
Now €45.49
€3.79 / kg
€43.22
12kg + 1.5kg Free!
€45.99
€3.41 / kg
Economy Pack: 2 x 12kg
individually priced €90.98
Now €87.99
€3.67 / kg
€83.59
1.5kg

Sold out

Was €8.99
Now €7.49
€4.99 / kg
€7.12
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Concept for Life X-Large Adultzooplus choice

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Concept for Life X-Large Adult

Rating: 5/5(12)
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High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-5 working days
4 Varieties from
 €7.49
1.5kg
Was €8.99
Now €7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
Was €49.99
Now €48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29
Concept for Life Labrador Retriever Adultzooplus choice

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Concept for Life Labrador Retriever Adult

Rating: 5/5(23)
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Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 1-5 working days
3 Varieties from
 €8.49
12kg
Was €54.99
Now €48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
individually priced €96.98
Now €93.99
€3.92 / kg
€89.29
1.5kg

Sold out

Was €10.49
Now €8.49
€5.66 / kg
€8.07
Notify me when available
Concept for Life French Bulldog Adult

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Concept for Life French Bulldog Adult

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Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 1-5 working days
3 Varieties from
 €8.49
1.5kg
Was €10.49
Now €8.49
€5.66 / kg
€8.07
4kg
Was €23.99
Now €20.49
€5.12 / kg
€19.47
Economy Pack: 2 x 4kg
individually priced €40.98
Now €37.99
€4.75 / kg
€36.09
Concept for Life Labrador Sterilised

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Concept for Life Labrador Sterilised

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Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-5 working days
3 Varieties from
 €5.49
12kg
Was €54.99
Now €51.49
€4.29 / kg
€48.92
Economy Pack: 2 x 12kg
individually priced €102.98
Now €99.99
€4.17 / kg
€94.99
1kg

Sold out

Was €7.49
Now €5.49
€5.49 / kg
€5.22
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Concept for Life Mini Senior

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Concept for Life Mini Senior

Rating: 5/5(19)
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Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.

Delivery in 1-5 working days
3 Varieties from
 €7.49
1.5kg
Was €8.99
Now €7.49
€4.99 / kg
€7.12
3kg
individually priced €14.98
Now €13.99
€4.66 / kg
€13.29
Economy Pack: 2 x 3kg
individually priced €29.96
Now €26.99
€4.50 / kg
€25.64
Concept for Life Medium Sterilised

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Concept for Life Medium Sterilised

Rating: 5/5(1)
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Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-5 working days
4 Varieties from
 €5.49
1kg
Was €5.99
Now €5.49
€5.49 / kg
€5.22
4kg
individually priced €21.96
Now €19.99
€5.00 / kg
€18.99
12kg
Was €54.99
Now €53.49
€4.46 / kg
€50.82
Economy Pack: 2 x 12kg
individually priced €106.98
Now €102.99
€4.29 / kg
€97.84
Concept for Life Medium Senior

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Concept for Life Medium Senior

Rating: 5/5(19)
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Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-5 working days
4 Varieties from
 €7.49
1.5kg
Was €8.99
Now €7.49
€4.99 / kg
€7.12
6kg
individually priced €29.96
Now €27.99
€4.67 / kg
€26.59
12kg
Was €50.99
Now €47.49
€3.96 / kg
€45.12
Economy Pack: 2 x 12kg
individually priced €94.98
Now €91.99
€3.83 / kg
€87.39
Concept for Life Mini Sensitive

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Concept for Life Mini Sensitive

Rating: 5/5(17)
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Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 1-5 working days
1 Varieties from
 €18.49
4kg

Sold out

Was €19.49
Now €18.49
€4.62 / kg
€17.57
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