Concept for Life Pet Food

Tailored nutrition for your pet

Discover our premium, scientific-based nutritional concept that offers your pet the right nutrition for each lifestage!

Concept for Life pet food provides your pet with the right nutrition for each life stage. This delicious dry or wet food is tailored to suit the individual needs and dietary requirements of your cat or dog. No matter whether your pet is a kitten, a puppy, getting on in years, a working dog, a house cat or a cat that spends time outside; Concept for Life provides your pet with premium nutrition at a great price.

The calorie and nutritional content of each variety of this tasty pet food is optimised to match the individual requirements of each life stage to ensure that the composition and nutritional value is just right for your pet’s life style. Every single variety uses top quality ingredients which are functional and species appropriate. This balanced mix of nutrients helps to ensure that your pet enjoys a happy and healthy life. 

1 - 24 of 125 products
1 - 24 of 125 products
1 - 24 of 125 products

Now when you buy selected 3kg of Concept for Life dry cat food in a range of varieties tailored to meet your cat's nutritional needs, you'll get it for a great value Special Price!

Delivery in 1-5 working days
12 Varieties from
 €17.99
Adult British Shorthair (3kg)
Was €23.99
Now €19.99
€6.66 / kg
Adult Light (3kg)
Was €24.99
Now €20.99
€7.00 / kg
Adult Persian (3kg)
Was €23.99
Now €19.99
€6.66 / kg
Outdoor (3kg)
Was €21.99
Now €17.99
€6.00 / kg
Beauty (3kg)
Was €24.99
Now €20.99
€7.00 / kg

Now when you buy selected 400g of Concept for Life Adult/Kitten Dry Cat Food, which focuses on the cat’s individual well-being and dietary requirements, you'll pay a Trial Price!

Delivery in 1-5 working days
16 Varieties from
 €3.39
Adult Light (400g)
Was €5.49
Now €4.89
€12.22 / kg
Adult Maine Coon (400g)
Was €4.29
Now €3.79
€9.48 / kg
Adult Maine Coon Grain-Free Salmon (400g)
Was €4.29
Now €3.79
€9.48 / kg
Adult Persian (400g)
Was €4.29
Now €3.79
€9.48 / kg
Adult British Shorthair (400g)
Was €4.29
Now €3.79
€9.48 / kg

Your benefits

Collect zooPoints and redeem them for free gifts
Trusted by over 9 million customers
Over 8000 products to choose from

Nutritious rearing milk, suitable for young kittens from birth to 2 months. The DHA-rich milk powder can be used to replace mother's milk. With colostrum to help strengthen the body's natural defences.

Delivery in 1-5 working days
2 Varieties from
 €15.99
300g (3 x 100g pouch)
€15.99
€53.30 / kg
€15.19
Saver Pack: 2 x 300g (6 x 100g pouch)
individually priced €31.98
Now €29.49
€49.15 / kg
€28.02

Now when you buy selected 100g Concept for Life Insect Snacks for dogs, with either carrots or sweet potatoes, you'll get them for a special price!

Delivery in 1-5 working days
2 Varieties from
 €3.59
Carrots (100g)
Was €3.99
Now €3.59
€35.90 / kg
Sweet Potatoes (100g)
Was €3.99
Now €3.59
€35.90 / kg

Now when you buy selected 400g of Concept for Life Cat Dry Food, top-quality tailored nutrition for your cat, with 12 x 85g Wet Food in Gravy you'll get them for a special bundle price!

Delivery in 1-5 working days
2 Varieties from
 €14.99
Kitten (400g) + 12 x 85g Kitten - in Gravy
Was €17.98
Now €14.99
€10.56 / kg
Kitten (400g) + 12 x 85g Kitten - in Jelly
Was €17.98
Now €14.99
€10.56 / kg

Mixed trial pack with 2 x 85g in jelly and 2 x 85g in gravy. Tasty premium wet food for cats - choose from Sterilised, Kitten, Sensitive and All Cats. Tailored nutrition for your pet. Try now!

Delivery in 1-5 working days
4 Varieties from
 €2.29
Sterilised
€2.29
€6.74 / kg
€2.18
Sensitive
€2.29
€6.74 / kg
€2.18
Kitten
€2.29
€6.74 / kg
€2.18
All Cats

Sold out

€2.29
€6.74 / kg
€2.18
Notify me when available

Dietetic complete dry dog food with dried insect as the sole source of protein. Suitable for dogs with food sensitivities, dermatosis and hair loss. It can be used as an exclusion or elimination diet.

Delivery in 1-5 working days
5 Varieties from
 €1.49
100g
€1.49
€14.90 / kg
1kg
€11.49
€11.49 / kg
€10.92
4kg
Was €39.99
Now €36.99
€9.25 / kg
€35.14
12kg
€90.99
€7.58 / kg
€86.44
Economy Pack: 2 x 12kg
individually priced €181.98
Now €177.99
€7.42 / kg
€169.09

Therapeutic food with increased electrolyte content, low in fat and easy to digest. This complete dry food is suitable for adult dogs with inadequate digestion, resorption disorders and diarrhoea.

Delivery in 1-5 working days
5 Varieties from
 €1.49
100g
€1.49
€14.90 / kg
€1.42
1kg
€8.99
€8.99 / kg
€8.54
4kg
individually priced €35.96
Now €32.99
€8.25 / kg
€31.34
12kg
€68.99
€5.75 / kg
€65.54
Economy Pack: 2 x 12kg
individually priced €137.98
Now €134.99
€5.62 / kg
€128.24

Dietetic dry food formulated to meet the nutritional needs of cats with gastrointestinal disease, or acute diarrhoea. It is low in fat, easy to digest and has an increased electrolyte content.

Delivery in 1-5 working days
4 Varieties from
 €3.29
3kg
€23.99
€8.00 / kg
€22.79
10kg
€72.99
€7.30 / kg
€69.34
Economy Pack: 2 x 10kg
individually priced €145.98
Now €141.99
€7.10 / kg
€134.89
350g

Sold out

€3.29
€9.40 / kg
€3.13
Notify me when available

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€49.99
€4.17 / kg
€47.49
Economy Pack: 2 x 12kg
individually priced €99.98
Now €96.99
€4.04 / kg
€92.14

Complete dietetic wet food for adult cats with lower urinary tract diseases. This food in pouches can also help to dissolve existing struvite stones. Uric acidifying properties and low magnesium content

Delivery in 1-5 working days
3 Varieties from
 €13.99
12 x 85g
€13.99
€13.72 / kg
€13.29
24 x 85g
individually priced €27.98
Now €26.99
€13.23 / kg
€25.64
48 x 85g
individually priced €55.96
Now €52.99
€12.99 / kg
€50.34

Complete dry food for adult cats with sensitive digestions. This kibble with tasty fresh meat contains only 1 source of animal protein and 1 source of carbohydrate and helps to support healthy gut flora.

Delivery in 1-5 working days
6 Varieties from
 €5.49
400g
€5.49
€13.73 / kg
€5.22
3kg
€24.99
€8.33 / kg
€23.74
10kg
€68.99
€6.90 / kg
€65.54
Economy Pack: 2 x 10kg
individually priced €137.98
Now €134.99
€6.75 / kg
€128.24
12 x 85g Sensitive Cats in Gravy
€12.99
€12.74 / kg
€12.34

Dietetic wet food for adult dogs with chronic renal insufficiency. The therapeutic food has a low phosphorus and protein content to help reduce formation of bladder stones and make urine more alkaline

Delivery in 1-5 working days
2 Varieties from
 €21.99
6 x 400g
€21.99
€9.16 / kg
€20.89
Saver Pack: 24 x 400g
individually priced €87.96
Now €84.99
€8.85 / kg
€80.74

Dietetic wet food for adult dogs with insufficient digestion, acute resorption disorders, or during and after acute diarrhoea. This food has an increased electrolyte content and is low in fat.

Delivery in 1-5 working days
3 Varieties from
 €21.99
6 x 400g
€21.99
€9.16 / kg
€20.89
12 x 400g
individually priced €43.98
Now €42.99
€8.96 / kg
€40.84
24 x 400g
individually priced €87.96
Now €83.99
€8.75 / kg
€79.79

A tasty mono-protein paste suitable for adult cats with food sensitivities. This cat treat contains MOS and FOS prebiotics to support a stable gut flora and natural fibre to aid balanced digestion.

Delivery in 1-5 working days
2 Varieties from
 €3.79
75g
€3.79
€50.53 / kg
€3.60
Saver Pack: 3 x 75g
individually priced €11.37
Now €9.99
€44.40 / kg
€9.49

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 1-5 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
4kg
€16.99
€4.25 / kg
€16.14
Economy Pack: 2 x 4kg
individually priced €33.98
Now €31.99
€4.00 / kg
€30.39

Complete dietetic wet food in handy pouches for adult cats suffering from lower urinary tract ailments. Can help to dissolve struvite stones. With low magnesium content and uric acidifying properties.

Delivery in 1-5 working days
3 Varieties from
 €13.99
12 x 85g
€13.99
€13.72 / kg
€13.29
24 x 85g
individually priced €27.98
Now €26.99
€13.23 / kg
€25.64
48 x 85g
individually priced €55.96
Now €52.99
€12.99 / kg
€50.34

Cold-pressed salmon oil for dogs and cats is a supplementary food, rich in omega 3 & 6 fatty acids to support shiny fur and supple skin. 100% natural from fresh Scottish salmon. Easy pump dispenser.

Delivery in 1-5 working days
3 Varieties from
 €8.99
250ml
€8.99
€35.96 / l
€8.54
1000ml
€17.49
€17.49 / l
€16.62
Saver Pack: 2 x 1000ml
individually priced €34.98
Now €32.99
€16.50 / l
€31.34

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 1-5 working days
3 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
4kg
€23.99
€6.00 / kg
€22.79
Economy Pack: 2 x 4kg
individually priced €47.98
Now €44.99
€5.62 / kg
€42.74

Premium dry food for adult cats 1 year +, of normal weight. Rich in easy to digest protein, it helps to provide nutritious all-round care. Can help to prevent urinary stones & reduce hairball formation.

Delivery in 1-5 working days
4 Varieties from
 €4.79
400g
€4.79
€11.98 / kg
€4.55
3kg
€21.99
€7.33 / kg
€20.89
10kg
€59.99
€6.00 / kg
€56.99
Economy Pack: 2 x 10kg
individually priced €119.98
Now €116.99
€5.85 / kg
€111.14

Dietetic wet food for adult cats with insufficient digestion, acute resorption disorders, or during and after acute diarrhoea. This food has an increased electrolyte content and is low in fat.

Delivery in 1-5 working days
3 Varieties from
 €14.99
6 x 200g
€14.99
€12.49 / kg
€14.24
12 x 200g
individually priced €29.98
Now €28.99
€12.08 / kg
€27.54
24 x 200g
individually priced €59.96
Now €56.99
€11.87 / kg
€54.14

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€58.99
€4.92 / kg
€56.04
Economy Pack: 2 x 12kg
individually priced €117.98
Now €114.99
€4.79 / kg
€109.24

Great-tasting complete wet cat food for cats which are prone to weight gain. Reduced calorie nutrition in delicious gravy, with lots of protein to help maintain healthy muscle mass. With L-carnitine.

Delivery in 1-5 working days
3 Varieties from
 €12.99
12 x 85g
€12.99
€12.74 / kg
€12.34
24 x 85g
individually priced €25.98
Now €24.99
€12.25 / kg
€23.74
48 x 85g
individually priced €51.96
Now €48.99
€12.01 / kg
€46.54

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€50.99
€4.25 / kg
€48.44
Economy Pack: 2 x 12kg
individually priced €101.98
Now €98.99
€4.12 / kg
€94.04