Concept for Life Milk for Newborns - Starter Set
300g (3 x 100g pouch)
Nutritious rearing milk, suitable for young kittens from birth to 2 months. The DHA-rich milk powder can be used to replace mother's milk. With colostrum to help strengthen the body's natural defences....further information
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€15.99
€53.30 / kg
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Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Nutritious rearing milk, suitable for young kittens from birth to 2 months. The DHA-rich milk powder can be used to replace mother's milk. With colostrum to help strengthen the body's natural defences.
Concept for Life Milk for Newborns is a complete replacement for mother's milk and provides your little kitten with all the nutrients it needs:
- Colostrum: A balanced mix of colostrum, L-lysine as well as vitamins and an antioxidant complex (vitamin C, vitamin E, selenium, zinc), helps to support the body's natural defences. During the first weeks of life kittens are protected by antibodies that they absorb through their mother's milk (colostrum). This concentration of antibodies gradually decreases even though their immune systems are not yet fully developed and this milk can help bridge the so-called immunological gap
- Very digestible: A young kitten's digestive system is not yet fully developed. Prebiotic inulin and highly digestible proteins support the development of an optimal digestive system
- DHA: The rearing milk is rich in the omega 3 fatty acid DHA (docosahexaenoic acid). DHA helps to support the development of healthy brain function in kittens
- Taurine: Helps to support healthy development of eyesight and cardiac function
- No added sugar, soya, artificial preservatives or colour
Contains3 pouches of milk powder, 1 drinking bottle with leak protection, 2 teats, 1 measuring spoon.
Concept for Life is a unique, scientific-based nutritional concept that focuses on your cat's nutritional requirements and individual well-being in each stage of its life. Concept for Life Milk for Newborns is a rearing milk and has been specifically developed to meet the nutritional needs of very young kittens, from birth up to 2 months. It can also be fed as a supplement to nursing or weakened cats during the recovery phase. This nutritious rearing milk substitute can also replace mother's milk or fed in addition, during this initial, highly sensitive phase of your kitten's new life.
Concept for Life Milk for Newborns was developed with veterinarians and the composition is based on the mother cat's milk. It contains a high proportion of extremely digestible proteins, which together with a tailored mix of vitamins and minerals, meets your growing kitten's energy requirements and helps to support a balanced growth.
Concept for Life is tailored nutrition for your cat.

Ingredients
Go to analytical constituents
Concept for Life Milk for Newborns is a complete food for growing kittens (from birth to 2 months).
Ingredients:
Skimmed milk powder, coconut fat powder, whey protein, collagen, monocalcium phosphate, 0.5% colostrum, 0.2% inulin, 0.2% omega-3 powder.
Additives per kg
Nutritional additives:
Taurine 2500mg, L-lysine monohydrochloride (technically pure) 8500mg, vitamin A 62. 500 IU, vitamin D3 2000 IU, vitamin E 55.9 IU, vitamin C 1250mg, vitamin B1 7 mg, vitamin B2 75mg, vitamin B6/pyridoxine hydrochloride 50mg, vitamin B12 75mcg, niacin 150mg, calcium D-pantothenate 150mg, folic acid 12.5mg, biotin 0.2mcg, choline chloride 2500mg, Iron (iron(II) sulphate monohydrate) 83mg, manganese (manganese(II) sulphate, monohydrate) 22.9mg, selenium (sodium selenite) 0.35mg, zinc (zinc sulphate, heptahydrate) 75mg, zinc (zinc sulphate, monohydrate) 3mg, copper (copper(II) sulphate pentahydrate) 12.5mg, iodine (calcium iodate, anhydrous) 5.9mg.
Sensory additives:
Flavourings.
Ingredients:
Skimmed milk powder, coconut fat powder, whey protein, collagen, monocalcium phosphate, 0.5% colostrum, 0.2% inulin, 0.2% omega-3 powder.
Additives per kg
Nutritional additives:
Taurine 2500mg, L-lysine monohydrochloride (technically pure) 8500mg, vitamin A 62. 500 IU, vitamin D3 2000 IU, vitamin E 55.9 IU, vitamin C 1250mg, vitamin B1 7 mg, vitamin B2 75mg, vitamin B6/pyridoxine hydrochloride 50mg, vitamin B12 75mcg, niacin 150mg, calcium D-pantothenate 150mg, folic acid 12.5mg, biotin 0.2mcg, choline chloride 2500mg, Iron (iron(II) sulphate monohydrate) 83mg, manganese (manganese(II) sulphate, monohydrate) 22.9mg, selenium (sodium selenite) 0.35mg, zinc (zinc sulphate, heptahydrate) 75mg, zinc (zinc sulphate, monohydrate) 3mg, copper (copper(II) sulphate pentahydrate) 12.5mg, iodine (calcium iodate, anhydrous) 5.9mg.
Sensory additives:
Flavourings.
Analytical constituents
protein | 33.0 % |
fat | 28.5 % |
fibre | 0.4 % |
ash | 8.0 % |
calcium | 1.3 % |
phosphorus | 0.9 % |
phenylalanine | 1.1 % |
threonine | 1.57 % |
trytophan | 0.41 % |
valin | 1.81 % |
arachicdonic acid | 0.01 % |
linoleic acid | 0.52 % |
methionine | 0.58 g |
sodium | 0.5 % |
omega-3 fats | 0.0 % |
omega-6 fats | 0.53 % |
eicosapentaenoic acid | 0.02 % |
docosahexaenoic acid | 0.01 % |
lactose | 19.0 % |
histidine | 0.67 % |
isoleucine | 1.57 % |
leucine | 2.8 % |
lysine | 3.38 % |
Feeding guide
Energy per 100g: ME (FEDIAF, 2020) 1969 kJ / 471 kcal.
Feeding recommendation
These recommendations are only guidelines and should be adjusted according to your kitten's individual needs. Weigh your pet regularly and adjust the amount of food accordingly. Consult with your vet if necessary. Feed the milk lukewarm and prepare fresh for each meal. Close the pouch firmly after use. Store the pouches in a cool, dry place. Always make sure your cat has fresh drinking water.
How to prepare and feed Concept for Life Milk for Newborns
* Offer your kitten the milk ad libitum (on demand / freely available) and gradually switch to solid food (e.g. Concept for Life Mum & Young Kittens).
Warning:
Feeding recommendation
These recommendations are only guidelines and should be adjusted according to your kitten's individual needs. Weigh your pet regularly and adjust the amount of food accordingly. Consult with your vet if necessary. Feed the milk lukewarm and prepare fresh for each meal. Close the pouch firmly after use. Store the pouches in a cool, dry place. Always make sure your cat has fresh drinking water.
How to prepare and feed Concept for Life Milk for Newborns
- Wash the drinking bottle, leak protector and teat, then sterilise in boiling water before each use,
- Boil the water, then let it cool (30–40°C, lukewarm)
- Use the measuring spoon to pour water into the bottle, then add the milk powder (use scale on bottle for larger quantities)
- Seal the bottle with the leak protector and shake until the powder has completely dissolved
- Remove the leak protector
- Test the temperature of the milk on the inside of your wrist. It should only feel lukewarm
- Up to the age of 4 weeks, it is important to massage your kitten's belly with a moist, warm cloth after each feed. A mother cat often licks her kittens' bellies for hours to stimulate digestion and excretion of urine and faeces
Age in weeks | Number of meals per day, evenly distributed over 24 hours |
Amount per meal. The mix ratio of milk powder to water is 1:2 |
---|---|---|
1 | 8 | 2 - 3ml |
2 | 6 | 6 - 8ml |
3 | 5 | 10 - 14ml |
4 | 4 | 17 - 23ml |
5 - 8 | ad libitum* | ad libitum* |
* Offer your kitten the milk ad libitum (on demand / freely available) and gradually switch to solid food (e.g. Concept for Life Mum & Young Kittens).
Warning:
- Do not heat bottles filled with milk in the microwave - there is a risk of explosion
- Do not put in the dishwasher as this can damage the bottles
- When sterilising make sure there is enough water in the pot so that the bottle and teats are not damaged
- Do not use cracked or damaged teats
Additional information
Reviews
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Latest user reviews
22/05/23|Donal
Don't waste your money
Poor quality, I have 5 cat/kittens, but all of them just turned their heads from the bowl, they even don't want to try. Strong aroma added to this milk, and milk powder can't dissolve properly. Simply, don't waste your money on this, definitely there is so many better options...