Free delivery from €49 (T&C’s apply)**
Contact us
Re-order
Basket

Concept for Life Dry Dog Food

Discover Concept for Life Dry Dog Food
brand

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

1 - 24 of 28 products
1 - 24 of 28 products
1 - 24 of 28 products
Concept for Life Large Adultzooplus choice

More photos (15)

zooplus Repeat

Concept for Life Large Adult

Rating: 5/5(27)
zooplus Repeat
Save 15%

Concept for Life Large Adult has been specially developed for the special needs of large dog breeds (final weight 26-44 kg) and offers optimally balanced, scientifically based nutrition.

Delivery in 1-5 working days
5 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
Individually
€29.96
€27.99
€4.67 / kg
€26.59
12kg
€47.49
€3.96 / kg
€45.12
12kg + 1.5kg Free!
€47.99
€3.55 / kg
Economy Pack: 2 x 12kg
Individually
€94.98
€91.99
€3.83 / kg
€87.39
Concept for Life Medium Adultzooplus choice

More photos (15)

zooplus Repeat

Concept for Life Medium Adult

Rating: 5/5(12)
zooplus Repeat
Save 10%

Concept for Life Medium Adult is specially developed for adult dogs of medium-sized breeds (11-25 kg) and offers optimally balanced, scientifically based nutrition.

Delivery in 1-5 working days
5 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
Individually
€29.96
€27.99
€4.67 / kg
€26.59
12kg
€45.49
€3.79 / kg
€43.22
12kg + 1.5kg Free!
€45.99
€3.41 / kg
Economy Pack: 2 x 12kg
Individually
€90.98
€87.99
€3.67 / kg
€83.59

Your benefits

Activate zooplus Repeat and save 5% every time
Trusted by over 10 million customers
Over 8000 products to choose from
Concept for Life German Shepherd Adultzooplus choice

More photos (14)

zooplus Repeat

Concept for Life German Shepherd Adult

Rating: 5/5(12)
zooplus Repeat
Save 15%

Concept for Life German Shepherd Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of German Shepherds.

Delivery in 1-5 working days
4 Varieties from
 
€8.49
1.5kg
€8.49
€5.66 / kg
6kg
Individually
€33.96
€31.99
€5.33 / kg
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
Individually
€96.98
€93.99
€3.92 / kg
€89.29
Concept for Life Mini Adultzooplus choice

More photos (14)

zooplus Repeat

Concept for Life Mini Adult

Rating: 5/5(22)
zooplus Repeat
Save 20%

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 1-5 working days
3 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
€7.12
4kg
€16.49
€4.12 / kg
€15.67
Economy Pack: 2 x 4kg
Individually
€32.98
€30.99
€3.87 / kg
€29.44
Concept for Life Mini Sensitive

More photos (13)

zooplus Repeat

Concept for Life Mini Sensitive

Rating: 5/5(17)
zooplus Repeat
Save 20%

Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.

Delivery in 1-5 working days
3 Varieties from
 
€6.29
1.5kg
€6.29
€4.19 / kg
€5.98
4kg
€18.49
€4.62 / kg
€17.57
Economy Pack: 2 x 4kg
Individually
€36.98
€33.99
€4.25 / kg
€32.29
Concept for Life Large Sensitivezooplus choice

More photos (13)

zooplus Repeat

Concept for Life Large Sensitive

Rating: 5/5(16)
zooplus Repeat
Save 15%

Concept for Life Large Sensitive has been specially developed to support the special nutritional needs of large dogs with sensitive digestion. Lamb as the only source of animal protein.

Delivery in 1-5 working days
4 Varieties from
 
€8.49
1.5kg
€8.49
€5.66 / kg
€8.07
6kg
Individually
€33.96
€31.99
€5.33 / kg
€30.39
12kg
€53.49
€4.46 / kg
€50.82
Economy Pack: 2 x 12kg
Individually
€106.98
€102.99
€4.29 / kg
€97.84
Concept for Life Golden Retriever Adultzooplus choice

More photos (14)

zooplus Repeat

Concept for Life Golden Retriever Adult

Rating: 5/5(17)
zooplus Repeat
Save 20%

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-5 working days
3 Varieties from
 
€8.49
1.5kg
€8.49
€5.66 / kg
€8.07
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
Individually
€96.98
€93.99
€3.92 / kg
€89.29
Concept for Life Labrador Sterilised zooplus choice

More photos (13)

zooplus Repeat

Concept for Life Labrador Sterilised

Not Rated
zooplus Repeat
Save 15%

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-5 working days
3 Varieties from
 
€5.49
1kg
€5.49
€5.49 / kg
€5.22
4kg
Individually
€21.96
€19.99
€5.00 / kg
€18.99
12kg

Sold out

€51.49
€4.29 / kg
€48.92
Notify me when available
Concept for Life Economy Packs

More photos (38)

zooplus Repeat

Concept for Life Economy Packs

Rating: 5/5(43)
zooplus Repeat
Save 15%

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-5 working days
23 Varieties from
 
€19.99
Labrador Retriever Adult (2 x 12kg)
Individually
€96.98
€93.99
€3.92 / kg
€89.29
Golden Retriever Adult (2 x 12kg)
Individually
€96.98
€93.99
€3.92 / kg
€89.29
Boxer Adult (2 x 12kg)
Individually
€102.98
€99.99
€4.17 / kg
€94.99
German Shepherd Adult (2 x 12kg)
Individually
€96.98
€93.99
€3.92 / kg
€89.29
French Bulldog Adult (2 x 4kg)
Individually
€40.98
€37.99
€4.75 / kg
€36.09
Concept for Life X-Large Adultzooplus choice

More photos (13)

zooplus Repeat

Concept for Life X-Large Adult

Rating: 5/5(12)
zooplus Repeat
Save 15%

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-5 working days
4 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
6kg
Individually
€29.96
€27.99
€4.67 / kg
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
Individually
€96.98
€93.99
€3.92 / kg
€89.29
Concept for Life Medium Senior

More photos (14)

zooplus Repeat

Concept for Life Medium Senior

Rating: 5/5(20)
zooplus Repeat
Save 15%

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-5 working days
4 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
Individually
€29.96
€27.99
€4.67 / kg
€26.59
12kg
€47.49
€3.96 / kg
€45.12
Economy Pack: 2 x 12kg
Individually
€94.98
€91.99
€3.83 / kg
€87.39
Concept for Life French Bulldog Adult

More photos (14)

zooplus Repeat

Concept for Life French Bulldog Adult

Rating: 5/5(1)
zooplus Repeat
Save 15%

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 1-5 working days
3 Varieties from
 
€8.49
1.5kg
€8.49
€5.66 / kg
€8.07
4kg
€20.49
€5.12 / kg
€19.47
Economy Pack: 2 x 4kg
Individually
€40.98
€37.99
€4.75 / kg
€36.09
Concept for Life Medium Puppy & Junior

More photos (15)

zooplus Repeat

Concept for Life Medium Puppy & Junior

Rating: 5/5(17)
zooplus Repeat
Save 20%

Concept for Life Medium Puppy & Junior has been specially developed for the needs of puppies and junior dogs of medium-sized breeds (adult weight 11-25 kg) and for pregnant and lactating dogs.

Delivery in 1-5 working days
4 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
Individually
€29.96
€27.99
€4.67 / kg
€26.59
12kg
€47.49
€3.96 / kg
€45.12
Economy Pack: 2 x 12kg
Individually
€94.98
€91.99
€3.83 / kg
€87.39
Concept for Life Large Senior

More photos (14)

zooplus Repeat

Concept for Life Large Senior

Rating: 5/5(22)
zooplus Repeat
Save 15%

High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 1-5 working days
4 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
Individually
€29.96
€27.99
€4.67 / kg
€26.59
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
Individually
€96.98
€93.99
€3.92 / kg
€89.29
Concept for Life Mini Senior

More photos (12)

zooplus Repeat

Concept for Life Mini Senior

Rating: 5/5(19)
zooplus Repeat
Save 15%

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.

Delivery in 1-5 working days
3 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
€7.12
3kg
Individually
€14.98
€13.99
€4.66 / kg
€13.29
Economy Pack: 2 x 3kg
Individually
€29.96
€26.99
€4.50 / kg
€25.64
Concept for Life Mini Puppy & Junior

More photos (11)

zooplus Repeat

Concept for Life Mini Puppy & Junior

Rating: 5/5(16)
zooplus Repeat
Save 15%

Concept for Life Mini Puppy & Junior has been specially developed for puppies and junior dogs of small breeds (adult weight 1-10 kg) up to 12 months and for pregnant and lactating dogs.

Delivery in 1-5 working days
3 Varieties from
 
€8.49
1.5kg
€8.49
€5.66 / kg
€8.07
3kg
Individually
€16.98
€15.99
€5.33 / kg
€15.19
Economy Pack: 2 x 3kg
Individually
€33.96
€30.99
€5.17 / kg
€29.44
Concept for Life Large Puppy & Junior

More photos (14)

zooplus Repeat

Concept for Life Large Puppy & Junior

Rating: 4/5(25)
zooplus Repeat
Save 15%

Concept for Life Large Puppy & Junior has been specially developed to optimally support the unique nutritional needs of growing puppies and junior dogs of large breeds (adult weight 26-44 kg).

Delivery in 1-5 working days
4 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
Individually
€29.96
€27.99
€4.67 / kg
€26.59
12kg
€48.49
€4.04 / kg
€46.07
Economy Pack: 2 x 12kg
Individually
€96.98
€93.99
€3.92 / kg
€89.29
Concept for Life Boxer Adult

More photos (14)

zooplus Repeat

Concept for Life Boxer Adult

Rating: 4/5(11)
zooplus Repeat
Save 15%

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-5 working days
4 Varieties from
 
€8.49
1.5kg
€8.49
€5.66 / kg
6kg
Individually
€33.96
€31.99
€5.33 / kg
12kg
€51.49
€4.29 / kg
€48.92
Economy Pack: 2 x 12kg
Individually
€102.98
€99.99
€4.17 / kg
€94.99
1.5kg Concept for Life Dry Dog Food - 30% Off! *

More photos (12)

30% Off!

1.5kg Concept for Life Dry Dog Food - 30% Off! *new

Not Rated
30% Off!

Now when you buy selected 1.5kg Concept for Life Dry Dog Food, premium dry food developed for small adult dogs, with unique kibble size, you'll get 30% off!

Delivery in 1-5 working days
1 Varieties from
 
€4.39
Mini Sensitive (1.5kg)
Was
€6.29
€4.39
€2.93 / kg
Concept for Life X-Small Adult

More photos (11)

zooplus Repeat

Concept for Life X-Small Adult

Not Rated
zooplus Repeat
Save 15%

High-quality complete dry dog food formulated to meet the nutritional needs of very small dogs 10 months+. With skin & coat complex, prebiotic inulin for gut flora & DL-methionine for the urinary tract.

Delivery in 1-5 working days
3 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
€7.12
2 x 1.5kg
Individually
€14.98
€13.99
€4.66 / kg
€13.29
Economy Pack: 4 x 1.5kg
Individually
€29.96
€26.99
€4.50 / kg
€25.64
Concept for Life X-Large Puppy & Junior

More photos (13)

zooplus Repeat

Concept for Life X-Large Puppy & Junior

Rating: 4/5(14)
zooplus Repeat
Save 15%

Concept for Life X-Large Puppy & Junior is specially developed to optimally support the special needs of puppies and junior dogs of very large breeds (adult weight 45-100kg).

Delivery in 1-5 working days
4 Varieties from
 
€7.49
1.5kg
€7.49
€4.99 / kg
€7.12
6kg
Individually
€29.96
€27.99
€4.67 / kg
€26.59
12kg
€46.49
€3.87 / kg
€44.17
Economy Pack: 2 x 12kg
Individually
€92.98
€89.99
€3.75 / kg
€85.49
Concept for Life Large Light

More photos (13)

zooplus Repeat

Concept for Life Large Light

Rating: 5/5(19)
zooplus Repeat
Save 15%

Concept for Life Large Light has been specially developed for large dogs that tend to be overweight. Calorie-reduced formula, special satiety formula and high protein content to maintain muscle mass.

Delivery in 1-5 working days
4 Varieties from
 
€8.49
1.5kg
€8.49
€5.66 / kg
€8.07
6kg
Individually
€33.96
€31.99
€5.33 / kg
€30.39
12kg
€53.49
€4.46 / kg
€50.82
Economy Pack: 2 x 12kg
Individually
€106.98
€102.99
€4.29 / kg
€97.84
Concept for Life Medium Sensitive

More photos (13)

zooplus Repeat

Concept for Life Medium Sensitive

Rating: 5/5(13)
zooplus Repeat
Save 15%

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
4 Varieties from
 
€8.49
1.5kg
€8.49
€5.66 / kg
€8.07
6kg
Individually
€33.96
€31.99
€5.33 / kg
€30.39
12kg
€53.49
€4.46 / kg
€50.82
Economy Pack: 2 x 12kg
Individually
€106.98
€102.99
€4.29 / kg
€97.84
2 x 4kg/12kg Concept for Life Dry Dog Food - Special Price! *

More photos (16)

Special Price!

2 x 4kg/12kg Concept for Life Dry Dog Food - Special Price! *

Not Rated
Special Price!

Now when you buy selected 2 x 4kg or 2 x 12kg Concept for Life Dry Dog Food, in a range of flavours and with tailored recipes, you'll pay a Special Price!

Delivery in 1-5 working days
14 Varieties from
 
€27.99
Adult German Shepherd (2 x 12kg)
Was
€96.98
€82.39
€3.43 / kg
Adult Large (2 x 12kg)
Was
€94.98
€80.69
€3.36 / kg
Adult X-Large (2 x 12kg)
Was
€96.98
€82.39
€3.43 / kg
Medium Light (2 x 12kg)
Was
€106.98
€90.89
€3.79 / kg
Medium Sterilised (2 x 12kg)
Was
€106.98
€90.89
€3.79 / kg

Haven't found what you're looking for?

*RRP= Recommended Retail Price ** Conditions apply

Services

Services

my zooplusHelpContactShipping & DeliveryReturns

Advantages

Advantages

Loyalty ProgrammeRefer a FriendNewsletterzooplus Repeat

Shopping

Shopping

Special OffersClearance SaleSeasonal Specials
Choose your country
  • App Store
  • Google Play
Methods of Payment
Delivery
  • Free Delivery from €49 **
© zooplus SE 2025